clarke bowling

Hello. My name is Clarke

...and here is a little bit about me. I was born and raised in Warwick, Rhode Island before moving to New York City in 2008. I attended New York University and graduated in 2012 with a B.S. in Media, Culture, and Communication with a minor in Creative Writing. 

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I am currently a Senior Brand Content Strategist at Persado, where I deliver conversion-rate optimized content as part of rigorous multivariate and A/B testing across a variety of channels including email, paid media, web, and direct mail. My expertise is in knowing what language works best, assembling compelling insights on what is driving a customer base to react, and analyzing data to prove out hypotheses about how to best communicate with an audience.

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Previously, as Digital Marketing Manager for the publishing house Regan Arts, where I managed the website, e-commerce, digital content creation, all social media platforms, as well as worked with authors on building out and maintaining a digital presence. Prior to that, I was a Digital Content Strategist for the New York Daily News, where I wrote and edited extensively for the website's Autos section, wrote copy for a variety of products including an online deals program and a business directory, wrote native branded content, and managed a variety of advertisement packages that were published on the web. 

 

I continue to write, both professionally and personally. I love exploringNew  York as much as I enjoy returning to Rhode Island. I am passionate about travel and am always looking for next great place to visit.